Here are some general tips to keep in mind when crafting your letter to the editor of a local newspaper, magazine, or other relevant publication:
- Keep it short. Most letters to the editor are between less than 250 words (aim for 150 – 200 words total). Stay focused on one topic for each letter.
- Include a way for people to take further action. Whether it’s a specific website to visit, event to attend, or person to contact, do include this information in your letter. You not only want people to learn but you want them to get out of their seats, right?
- Rely on facts. Do your homework and be sure that all of your statements can be traced to credible sources.
- Make your letter timely, especially if you are responding to a recently published article or event. Submit your letter within two days if it is a daily publication and within one week for magazines or weekly publications.
- Personalize the issue. Provide an example of how this issue will make you and/or other members of the community. People need to be able to relate and empathize with you.
- If you submit your letter to a local publication, follow-up with a telephone call the next day to ensure they received it.
- Include any credentials you may have. It will add to your credibility. If you are affiliated with a university, business, or specific organization that would carry weight on an environmental issue, include this information (your title as well!)
- Once you select the appropriate newspaper, magazine, or publication to submit your letter to, double-check their requirements for letters, including word length, required information, and how to submit the letter.
- Encourage other community members to submit letters on the same topic. If the newspaper receives an influx on correspondence on the same topic, the chance of one or more of those letters getting published increases!
- Avoid insults, jargon, acronyms, and unnecessary words.
Read and follow more guidelines, found here.