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Front groups are not the only way in which corporate interests can be portrayed as coinciding with a greater public interest.

When a corporation wants to oppose environmental regulations, or support an environmentally damaging development, it may do so openly and in its own name. But it is far more effective to have a group of citizens or experts -- and preferably a coalition of such groups -- which can publicly promote the outcomes desired by the corporation while claiming to represent the public interest.

Greenwashing é um termo em língua inglesa usado quando uma empresa, organismo público, organização não governamental (ONG), ou qualquer outra entidade, divulga ou promove práticas ambientais positivas quando a quase totalidade da sua actuação é claramente contrária aos interesses ambientais e ao desenvolvimento sustentável.

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  • ASMAA - Algarve Surf and Marine Activities Association
    NIPC: 510 381 952
    Tel: 00 351 282 182 103
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    asmaa-algarve.org
    Rua Dr. Alberto Iria
    Lote 12, R/C Esq
    Porto de Môs
    Lagos 8600-580
    Portugal
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