ASMAA was then formally registered on 3 December 2012 by a group of Expats and Luso-descendents as a private not-for-profit association complying with its statuary aims and objectives of supporting the Algarve tourism driven sectors using the sea and marine activities as tools of sustainability.
ASMAA has a very strong focus on "environmental protection", with a special emphasis on protecting the oceans surrounding the Algarve coastal regions.
This was a crossroads year. Serious lack of operational funds led to the management team in the beginning of the year, giving serious consideration to the closure of the association and to cease operations. Subsequent meetings in which the continuous and fast approaching threat of offshore oil and gas exploration was intensely debated, a decision was made to continue with operations, and for the founders to finance the continuation thereof so that it could meet its financial obligations. It was agreed by the board to reassess the position of the association again later in the year.
The publication of the offshore oil and gas concession contracts in July, and then the subsequent publication of the newly signed onshore contracts in September by ENMC led the board to realise that there was sufficient merit, and a strong ethical based reason to continue. In turn this resulted in a decision by management to restructure ASMAA in the last quarter of the year, which is to be implemented in first quarter of 2016.
During 2015, ASMAA facilitated many disclosure workshops across the Algarve and participated in various public debates about the issue. In total ASMAA was present in more than 20 events during the course of the year. The reach of the anti-oil exploration campaign extended across Portugal main land, with a special focus on the regions of Porto and Lisbon.
In December 2015, ASMAA launched the "Nem UM Furo ... Nem Agora Nem no Futuro ... Nem na Terra Nem no Mar" anti offshore and onshore oil and gas exploration campaign which integrates all the previous campaigns and adds on to it an anti-Fracking perspecive as well.
The primary focus during 2014 was the "Oilgarve" and the "Say NO to Oil in Algarve" campaigns once the legislative framework for surf schools licensing was finalised.
Extensive research was done during the year, and many awareness raising community workshops about the threat of offshore oil and gas exploration were run across the Algarve. Parallel to it, the focus continued to be on building international partnerships.
The first official perational year strategy was on developing brand visibility, reputation and mass membership as a foundation for the organisation. This resulted in that the focus was less on generating "funds" and more on positioning.
Funding campaigns were targeted specifically at specific initiatives such as the "Bar Matter in Lagos", the "Oilgarve - Say No to Oil and Gas in the Algarve Campaign" and on addressing the legislative framework of surf school beach licensing process, including the licensing selection protocols and framework.
During 2013, ASMAA gained major visibility in the local communities of the Algarve and extensive visibility on the Internet.
The first year, from April until the official registration of the association in December was spent on strategy and planning. Strong focus was given to the upcoming threat of offshore oil and gas exploration in the Algarve, and extensive research was conducted on this issue.
The year was also focused on the challenges facing many surf schools in the Algarve because of outdated licensing regulations and the increase harassement of many surf schools on local beaches.